Loyalty and positioning experience for an international gaming company

Client:

CT Gaming Perú

Challenge:

The client aimed to celebrate its anniversary in a distinctive way, creating a memorable experience that would strengthen relationships with key clients and strategic partners, while connecting its origin with the local market.

Solution:

We designed a conceptual experience centered on cultural connection, a sense of belonging, and co-creation.

Execution:

A ceramic artwork was created by a Peruvian artisan, representing the most emblematic flower of Bulgaria, the company’s country of origin.

Each piece was signed by a key client in the days leading up to the event, turning them into active contributors to the artwork.

The piece was collectively completed and unveiled during the main event—a cocktail reception attended by the company’s Bulgarian founders.

·Se realizó una cata de whisky como experiencia sensorial premium.

·Se presentó a un deportista peruano destacado, cuyo patrocinio fue anunciado como símbolo del vínculo entre Bulgaria y Perú.

Results:

High participation and engagement from strategic clients

Creation of a memorable emotional experience

Strengthening of the bond between the brand and its key stakeholders

Effective integration of international identity with the local context The artwork was permanently installed in the company’s boardroom, becoming a tangible symbol of the relationship built